The project “Professional Reboot: Education Without Barriers” is being implemented by the NGO “Age of Opportunities” with support from the “Askold and Dir” Foundation, administered by ISAR Unity as part of the project “A Strong Civil Society in Ukraine: A Driving Force for Reform and Democracy,” funded by Norway and Sweden.
Dear residents of Kharkiv!!
The "Marketing Specialist" training course is designed for women and men who want to grow their business or aspire to become marketing professionals. Mastering the profession of "marketing specialist" will open up endless opportunities for professional growth and the development of your own business. After all, effective marketing makes a business recognizable and competitive.
Who should join?
- For business owners, this knowledge will help you build an effective marketing strategy and significantly increase profits while achieving maximum results with minimal costs.
- If you are just planning to start your own business, this course will be your first step towards successful entrepreneurship. Mastering professional marketing skills will enable you to stay one step ahead of competitors by offering your clients what they truly need and what is most relevant.
The "Marketing Specialist" course will provide you with
- In-depth knowledge of marketing fundamentals and its tools.
- Practical skills in creating marketing strategies.
- Ability to analyze the market and understand consumer needs.
- Experience in developing and implementing effective advertising campaigns.
- Knowledge of digital marketing and working with social media.
- Understanding how to properly position your product in the market.
Course program Marketing Specialist
Session 1. What is marketing? Strategic approaches in marketing necessary for business development. The role of marketing activities in an entrepreneur’s work. 2 hours
Session 2. AI for visuals and creative work. Use cases for Nano Banana and NotebookLM. 2 hours
Session 3. AI and automation in marketing—practical examples of mini-project implementation and the use of AI services. 2 hours
Session 4. Target audience analysis. How to determine who buys your products and services, and what they are willing to pay for. 2 hours.
Session 5. Choosing a market niche. Positioning and segmentation. Ways to stand out from your competitors and attract the most promising customers from the market. 2 hours.
Session 6. Formulating your business’s mission, vision, and goals. How to create such a compelling image of your business for your potential audience that they will buy from you specifically and want to be associated with your brand. 2 hours.
Session 7. Creating your company’s brand and identity. The importance of design in conveying your values and reinforcing the image you’ve chosen for your business. 2 hours.
Session 8. The company’s communication strategy. Points of contact with potential and existing customers. 2 hours.
Session 9. Selecting marketing tools and promotion channels. An introduction to various online advertising and communication channels. 2 hours.
Session 10. Creating a marketing action plan. How to determine the desired market share and number of customers. How to properly plan marketing activities and prepare contingency measures in case of external obstacles. 2 hours.
Session 11. Adapting the marketing strategy to market conditions. Launching the marketing plan. Reporting. Stages of hypothesis testing, analyzing test campaign results, and scaling effective campaigns. 2 hours.
Session 12. Unit economics and performance analysis of marketing activities and advertising campaigns. 2 hours.
Register now and take the first step to success!
Sign upFormat: 12 sessions of 2 hours each on the ZOOM platform. Mentoring support from an experienced specialist for each participant.
Don't miss your chance to change your life, unlock your potential, and become part of a community of inspiring women who walk together toward success.
